The House of Abhinandan Lodha (HoABL) is making significant strides in North India’s real estate market, earmarking an impressive Rs 3,000 crore for the development of plotted land across six new cities.
This expansion includes substantial acquisitions, totaling over 352 acres, strategically located in Amritsar, Vrindavan, Varanasi, Shimla, Nagpur, and Khopoli near Mumbai. These developments are projected to bring in approximately $1 billion in revenue, and the company plans to introduce around 5,500 plots in these regions by mid-2025.
Founded in 2021, HoABL has swiftly grown, building its reputation on pioneering the concept of purchasing land online, which has reshaped how Indians invest in real estate. Abhinandan Lodha, son of Lodha Group founder Mangal Prabhat Lodha, leads the venture. He is creating a distinct niche in the plotted development sector, differentiating HoABL’s portfolio from his elder brother Abhishek Lodha’s Macrotech Developers.
The company’s new office in Gurugram underscores its national expansion ambitions. Abhinandan Lodha highlighted that this expansion goes beyond increasing their footprint; it represents a transformative approach to land ownership as a source of long-term growth and community upliftment. “Our vision is to make Grade-A land ownership accessible and secure, establishing it as a cornerstone for generational wealth creation,” he stated.
Since its launch, HoABL has delivered over 150 acres of new-age plotted land and currently has 700 acres under development. Notable regions in Maharashtra like Anjarle, Dapoli, Neral, and Alibaug, as well as Goa and Ayodhya, are key sites in this portfolio. Furthermore, the company’s investments in Uttar Pradesh, including Rs 1,200 crore in Ayodhya, have benefited the local communities, with 75 acres acquired from 1,400 farmers.
The development costs for these newly acquired 352 acres are expected to consume roughly half of the Rs 3,000 crore budget, with funding sourced from HoABL’s internal accruals and an investment platform in partnership with HDFC Capital. Given the strong demand for plotted developments, particularly post-COVID, HoABL’s projects frequently sell out within weeks, attracting notable clients, including high-profile personalities such as Amitabh Bachchan.
HoABL’s strategic approach is supported by an analysis identifying 48 potential cities across India for future projects, driven by favorable infrastructure developments and tourism. This planned expansion aligns with HoABL’s overarching mission to transform how Indians view and invest in land, establishing HoABL as a key player in India’s rapidly evolving real estate landscape.